How Could Moving Beyond 140 Characters Make Twitter a More Effective Business Tool?

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The 140 character limit is an aspect that is generally associated with Twitter. Although productive at helping users publish data in a fast and simple and easy manner, even the social network itself understands that everything can not usually be clearly expressed within such a confining window.

To address this concern, the web site has decided to reinvent itself with a new style that goes beyond 140 characters. In this article, we will discuss how the move could potentially make Twitter far a great deal more helpful as a organization tool.

Improved Discovery Program

The new and improved Twitter has the potential to provide a great deal more value as a business tool just since it makes it less difficult to connect with other people on the website. This is attributed to a quantity of elements, but let's get started with the two-paned interface. The first pane provides you the timeline and a similar appear to what is presently discovered on the existing version of Twitter.com. The second pane, now officially identified as the particulars pane, shows facts that was previously not out there. On this side you will find further particulars such as replies, tweets and other content related to an author or subject. Coupled with a search function that is extra prominently displayed, the two-pane interface makes for a discovery program that could help marketers get discovered and construct their network on the site.

Larger and Superior Tweets

According to Twitter, 1 of the greatest problems it currently faces is appealing to everyday many people. Although the site has millions of loyal users, a large number of of which incorporate celebrities, athletes and media personalities, it barely even registers on the map in comparison to Facebook. The redesign represents a move the social network is banking on to alter its perception and attract new users. Twitter has formed partnerships with a who's who of well identified players in the social media world, such as Flickr, Justin.Television, YouTube and a slew of other people. With the capacity to do a great deal more tweets, the internet site could be very much extra attractive to companies looking to tap into a larger audience.

Will Users Embrace Change?

Twitter is hoping that users will embrace these updates with open arms, but there are no guarantees. Even although it has included attributes that add to the site's capabilities, a number of users have already located approaches to extend functionality by integrating a range of third-party applications and services. For example, somebody that has the need to publish a post with far more than 140 characters can very easily do so by using a service such as HugeTweet or SuperTweet. On the other hand, the enhancements could appeal to new users as nicely as those who acquire the existing interface to be lacking. The modifications go beyond making Twitter even more physically appealing, it is about making the platform quicker, less difficult, and much more enjoyable to use.

According to Twitter, it plans to roll out the new and improved site as a preview in the coming weeks, giving users the choice to go with the updated version, or stick with the present 1. And although the changes may possibly not be enough to get everybody on the bandwagon, it could open the eyes of corporations that have been searching for new techniques to boost exposure and generate awareness.